Google Ads
Practical guides to running Google Ads that generate leads and sales: how search campaigns work, how to structure an account, how to set up conversion tracking, how to optimise bids and budgets, and the mistakes that quietly waste spend.
- Google Ads Conversion Tracking: How to Set It Up Properly (GA4 Import vs. Google Ads Tag)
A practical guide to Google Ads conversion tracking: which actions to track, GA4 import versus the Google Ads tag, enhanced conversions, how to avoid double-counting, and how to validate that every conversion is real.
Updated 2026-07-15
Related AdsZeno services
- Search Engine Marketing
Reach customers at the moment they're searching.
- Account Audit
Find the opportunities you're missing.
- Conversion Tracking
Understand what really works.
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