Audit — AdsZeno Services
Account Audits That Find the Opportunities You're Missing
In-depth account reviews that uncover wasted spend, performance gaps, and room to grow.
01About the Service
What is Account Audit?
Most ad accounts have money hiding in them — wasted spend, missed audiences, tracking gaps and settings that quietly work against you.
An AdsZeno account audit is a structured, in-depth review of your advertising accounts. We go through campaign structure, targeting, bids, ads and tracking to find exactly where performance is leaking.
You receive a clear, prioritised set of findings and recommendations — honest, specific and actionable, whether or not you continue working with us.
The audit follows a structured checklist across six areas: account settings and conversion tracking (is the data trustworthy?), campaign and ad group structure, keyword and audience targeting including search term and placement waste, bidding strategy and budget pacing, ad copy and creative quality, and landing page alignment. For Meta accounts we additionally review pixel and Conversions API health, audience overlap, frequency and creative fatigue.
Findings are written in plain language with evidence from your own account — screenshots, search term examples, spend figures — and ranked by estimated impact and effort. You get quick wins you can apply this week, structural fixes for the coming month and strategic recommendations for scaling, whether or not you ask AdsZeno to implement them.
02What AdsZeno Can Do for You
Account Audit, done properly.
Account Review
A top-to-bottom review of your account health, settings and structure.
Campaign Structure Analysis
Whether your campaigns are organised for control, clarity and learning.
Tracking Review
Are conversions measured correctly? We verify before judging performance.
Budget Analysis
Where budget is being wasted — and where it's being underused.
Performance Issues
The specific bottlenecks holding back your cost per result.
Optimization Recommendations
A prioritised action list: what to fix first, and what it's likely worth.
03Who This Service Is For
Is this you?
Businesses running ads that aren't performing as they should
Teams who inherited an account and aren't sure of its state
Companies about to scale spend who want a clean foundation first
Anyone who suspects their current agency or setup could do better
04Problems We Solve
Sound familiar?
Rising costs with no improvement in results
Wasted spend hidden in broad targeting and defaults
Conversion tracking that can't be trusted
Campaign structures that fight against each other
Reports that describe activity instead of progress
05Our Process
How we'll work together.
- 01
Access & Scope
You grant read access; we agree the platforms and focus areas to review.
- 02
Deep-Dive Review
Structure, targeting, bids, ads, tracking and spend — examined in detail.
- 03
Findings
Every issue and opportunity documented with evidence from your account.
- 04
Recommendations
A prioritised action plan, ranked by impact and effort.
- 05
Walkthrough
A call to take you through the findings and answer every question.
06Deliverables
What you get.
- Complete account audit report
- Wasted-spend and tracking-gap analysis
- Campaign structure assessment
- Prioritised optimisation recommendations
- Quick wins vs. long-term fixes
- Findings walkthrough call
07Benefits
What changes for you.
See exactly where your budget is leaking
Know what's actually working — with proof
A clear action plan, not a vague critique
Independent, honest assessment
The foundation for profitable scaling
08FAQs
Audit questions, answered.
09Important Considerations
What to know before you start.
- 01
Read-only access is enough. We never change anything during an audit, so there is zero risk to live campaigns.
- 02
Trust the tracking first. If conversion data is wrong, every performance judgement built on it is wrong — the audit verifies tracking before anything else.
- 03
Benchmarks are context-dependent. A 'good' cost per lead depends on your margins and sales process; we assess against your economics, not generic averages.
- 04
An audit is a snapshot. Accounts drift, so re-auditing after major changes or every six to twelve months is sensible.
- 05
Expect honesty. Sometimes the finding is that the account is in good shape and the problem lies elsewhere — in the offer, pricing or follow-up.
10Related Services
Services that work alongside account audit.
Account Audit rarely works in isolation. Most AdsZeno clients combine it with conversion tracking setup, Google Ads management and social media marketing — or start with a conversation about your goals and we'll recommend the right combination.
Learn more in our resources: Google Ads guides · Analytics & Measurement guides · Digital Marketing Strategy guides
11Tell Us About Your Requirements
Let's Talk About Your Audit
Share your details and requirements, then book a time that works for you. An AdsZeno strategist will review everything before we speak — so the conversation starts further ahead.
- Reviewed by a strategist, not a bot
- No obligation, no pressure
- Your details stay private
- 1Your details
- 2Your requirements
- 3Book a call
General information
Your next chapter
Ready to make account audit work harder?
Book a strategy call and let's talk about where you are, where you want to go, and whether we're the right team to get you there.