Shopify · Google Merchant Center · Google Shopping
Keep Your Shopify Store and Google Merchant Center in Sync
AdsZeno helps Shopify merchants simplify product catalogue synchronisation and Merchant Center setup — with the SyncMerchant app for scheduled, hands-free product sync from Google Merchant Center into Shopify, and specialist help with feeds, disapprovals and Google Shopping Ads.
Independent agency and app — not affiliated with Google or Shopify.
The app · SyncMerchant
Your Merchant Center, on autopilot in Shopify.
- Google & Shopify OAuth — connect once
- Pulls products, images, prices, variants & inventory from GMC into Shopify
- Resync hourly, every 12 hours or daily — server-side
- SKU matching with GTIN fallback, no duplicates
- Dry-run preview and per-field update policy
- 7-day free trial · pause or cancel anytime · billed via Shopify
01The Problem
Catalogue upkeep quietly eats your week — and your ad budget.
Some of these problems are solved by automation; others need a person who understands Google's product data rules. We're clear about which is which.
Manual product updates
Prices, availability and images edited in two places — and drifting apart within weeks.
Solved by SyncMerchantInconsistent pricing and stock
Customers see one price on Google and another at checkout; out-of-stock items keep showing.
Solved by SyncMerchantCatalogue that outgrows spreadsheets
Hundreds or thousands of SKUs make CSV exports and imports slow, error-prone and easy to forget.
Solved by SyncMerchantMissing or disapproved products
Items vanish from Shopping results because of attribute, policy or data-quality issues.
Solved by our specialistsFeed set-up and attribute mapping
GTINs, product categories, shipping and tax settings configured incorrectly from the start.
Solved by our specialists02How It Works
How SyncMerchant keeps Shopify current.
- 01
Connect Shopify and Google
Sign in to SyncMerchant and authorise both accounts with standard Google and Shopify OAuth — no API keys to paste, no spreadsheets.
- 02
Preview with a dry run
Before anything changes, see every create, update and skip decision the sync would make against your Shopify catalogue.
- 03
Choose what the sync may touch
A field policy decides which attributes (price, inventory, images, variants…) the sync is allowed to update, so nothing is silently overwritten.
- 04
Products sync from Merchant Center into Shopify
Products, images, prices, variants and inventory are pulled from Google Merchant Center into Shopify, matched by SKU with GTIN fallback to avoid duplicates.
- 05
Hands-free resync on a schedule
Choose hourly, 12-hour or daily runs. Jobs run on the server even when you're offline; each run reports items checked, updated, created and needing attention.
Sync direction today is Google Merchant Center → Shopify. For sending Shopify products to Merchant Center (the Google & YouTube channel or feeds), our setup service covers configuration and troubleshooting.
03Key Benefits
Less manual work, more consistent product data.
- Less repetitive catalogue work for your team
- One source of truth for prices, availability and images
- Fewer duplicate or mismatched products thanks to SKU/GTIN matching
- Safe, previewable changes — a dry run before anything is written
- Scheduled syncs that don't depend on someone remembering
- Try it free for 7 days; billing runs through your Shopify invoice
04Our Shopify & Merchant Center Services
Where software stops, our specialists start.
SyncMerchant automates synchronisation. Everything below is hands-on work by AdsZeno — scoped, quoted and delivered by people.
Shopify & Merchant Center setup
Creating or configuring your Merchant Center account, connecting Shopify (via the Google & YouTube channel or a feed), verifying the website and setting shipping and tax.
Product feed configuration
Mapping titles, descriptions, GTINs, brands, product categories, variants and custom labels so Google receives complete, accurate product data.
Attribute & data troubleshooting
Finding and fixing the missing or malformed attributes that cause warnings and limit performance.
Disapproval investigation
Diagnosing policy and data-quality disapprovals in Merchant Center diagnostics and advising on compliant fixes.
Google Shopping feed optimisation
Improving titles, images and categorisation so products match more relevant searches.
Ecommerce tracking & measurement
GA4 ecommerce events, Google Ads conversion tracking with values, and Meta Pixel for your store.
Google Shopping Ads management
Shopping and Performance Max campaigns structured by margin and product group, with ongoing optimisation.
05Who This Is For
Built for stores that have outgrown spreadsheets.
Small Shopify stores
Owners doing everything themselves who need product data to stay correct without daily effort.
Growing ecommerce brands
Stores adding products weekly where manual updates no longer scale.
Catalogue-heavy merchants
Hundreds or thousands of SKUs and variants where consistency is a full-time job.
Stores running Google Shopping Ads
Merchants whose ad performance depends on an accurate, fully approved feed.
06Onboarding & Transparency
What working with us looks like.
Onboarding. You share your store URL and the problem. We review your Merchant Center diagnostics and Shopify catalogue (read-only access is enough), then propose a scope: app only, services only, or both — with a fixed quote before any work begins.
What we need from you. Access to Merchant Center and Shopify (collaborator or staff account), an existing Google Merchant Center account (or we create one with you) and a point of contact for product data questions.
Scope of support. We configure, troubleshoot and advise. Approval decisions are Google's; we don't guarantee approvals, rankings or sales.
Contact. Use the form below, book a strategy call, or email weadszeno@gmail.com. AdsZeno is an independent agency; SyncMerchant is an independent application. Google, Google Merchant Center, Google Shopping and Shopify are trademarks of their respective owners.
07FAQ
Questions Shopify merchants ask us.
08Request a Review
Tell us about your store.
Share your store URL and the problem you're facing. We'll look at your catalogue and Merchant Center situation and come back with a clear recommendation — app, services, or both.