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Resources

Guides to advertising, measurement and marketing that make sense.

Educational, practical content for business owners and marketing teams — written by the people who run the campaigns. No fluff, no filler: we publish a guide when it is genuinely useful, and link it to the service it supports.

01Topics

Four areas we write about.

Shopify & Google Merchant Center

Guides for Shopify merchants on Google Merchant Center: connecting the store, keeping product data in sync, fixing missing or disapproved products, and running Google Shopping Ads from a healthy feed.

Related services: Search Engine Marketing, Conversion Tracking, Search Engine Optimization

All Shopify guides

Meta Ads

Facebook and Instagram advertising explained for business owners and marketers: campaign objectives, audience targeting, creative that performs, the Meta Pixel and Conversions API, and how to run lead generation campaigns that produce enquiries rather than just reach.

In progress

  • · Meta Ads basics: objectives, placements and budgets
  • · Facebook and Instagram advertising creative that converts
  • · Meta Pixel setup and event configuration

Related services: Social Media Marketing, Conversion Tracking, Content Writing

Digital Marketing Strategy

Strategy guides for startups, small and medium businesses: choosing channels and budgets, generating leads online, improving landing pages, measuring marketing properly and knowing when an advertising account audit is worth doing.

In progress

  • · Digital marketing for small businesses: where to start
  • · Lead generation online: channels, offers and follow-up
  • · Landing page optimisation fundamentals

Related services: Media Planning, Account Audit, Content Writing, Search Engine Marketing

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